I'm not great at valuations but suspect its due to strong momentum and the fat substitute ingredient they just acquired and are now being sued over - https://www.mensfitness.com/news/david-bar-lawsuit
As a product, it has great branding, celebrity backers, and tastes way better than I expected given its protein/calorie ratio. That being said I still prefer Barebells.
What do you think about the David fundraise? I was surprised at the valuation (and it is smart money)
I don't really get what they're doing differently but haven't looked into it too much
I'm not great at valuations but suspect its due to strong momentum and the fat substitute ingredient they just acquired and are now being sued over - https://www.mensfitness.com/news/david-bar-lawsuit
As a product, it has great branding, celebrity backers, and tastes way better than I expected given its protein/calorie ratio. That being said I still prefer Barebells.
Yeah it feels priced to perfection to me, like hard to imagine it getting acquired for much more than that. But good for them!